第二百四十四章 档期分析(第二更)
顶点小说(dingdian666.com)更新快,无弹窗!
如今的电影市场,首日破4亿的都有——《速度与激情8》,首日4.1亿,次日4.8亿…
《九品芝麻官》首日成绩1.8亿,看起来好像也没有多少啊!
不要忘了,《速8》的高票房是排片率砸上去的,百分之六十八的排片量!
而且同档期没有任何对手…
《九品芝麻官》呢?
大哥成首部科幻动作片《机器之血》,六千万美金的制作成本啊,还有悉尼歌剧院的打斗场景,这样的电影,按照一般逻辑,首日不拿个一两亿,简直对不起大哥成的奥斯卡终身成就奖!
院线方面也很看好大哥成,上午时候给了百分之二十二的排片量。
《妖猫传》,从筹备之日起,就已经备受关注,无他,这是陈恺哥的作品!
陈恺哥是谁?噶拿金棕榈的获得者,《霸王别姬》部片子就够他吹一辈子!
《妖猫传》宣传的时候,又祭出了‘陈恺哥继《霸王别姬》后最好的作品!’,虽然有点忽悠人,因为,老陈这几年每次有新片上映,都会打出这样的口号!
可是,这次有些不同,《妖猫传》的投资之大,堪称华语影视之最!
宣传的时候,出品方打出了‘投资9.7亿人民币’的口号——仅次于《长城》的十亿,但《长城》是合拍片,性质不一样。
“七年再造盛唐!时隔二十年后陈恺哥再续传奇题材《妖猫传》”
时隔二十年?那上一个传奇题材是啥?
《荆轲刺秦王》!
那部巨亏的电影?亏得北*京电影制片厂差点直接倒闭!
即便是二十年后的今天,《荆轲刺秦王》依旧能排进华语影片巨亏榜前二十!
搞不懂这帮投资人哪来的信心找陈恺哥知道这样一部电影,前车之鉴啊!
当然,陈导的名气摆在这,而且《妖猫传》的宣传营销做得相当不错,上映前夕,度娘搜索“妖猫传”关键词,满目的电影通稿,不得不说,《妖猫传》这波软文营销确实相当给力!无论是从前期的软文预热,还是上映后的通稿多发,确实也相当大手笔!
海报也是相当精美…
再加上同为四大导演(张一谋、姜闻、陈恺哥、冯晓刚)之一的冯晓刚《芳华》很给力,院线也愿意相信老陈能给力一波!
所以,《妖猫传》的排片量排在第三位,百分之十七的排片量;
《心理罪之城市之光》,邓朝是男一号,这几年能扛得起票房的中生代基本上也就邓朝、黄博、徐争这几个了…
《心理罪》的宣发也很给力,跑了好几大高校路演大规模点映,微博也都是有名气的演员转发,官方微博物料不停地释放,不过从电影的点映来看,观众不是很认可这部电影,毕竟犯罪题材,观众会尤其严苛,要想大爆还是小爆,质量一定要是过关的!
《心理罪之城市之光》当然不能说是烂片,也是能够看出用了心的,但是很平庸!
犯罪题材的电影一旦沾上平庸这个字眼,口碑就会大打折扣…
院线不是很看好这部电影,但是看在邓超的面子上,还是安排了百分之十二的排片量,剩余的百分之十二是《芳华》还有其他电影的!
高手云集啊,而且都是老炮,这样的档期,《九品芝麻官》上映第一天刷下了1.8亿…
而且占据了整个大盘的一半还多!
碾压…
……
听完票房,小白舒了一口气,然后问了另一个问题:“口碑怎么样?”
“8.3分左右,我们有专人维持!”
这个是常规操作,水军除了抹黑的作用,还有不要被竞争对手抹黑…
对于这些,小白很清楚,叮嘱了一句:“…嗯,不行就多找点水军!”
钟丽芳早早就轻车熟路:“放心吧,我有经验。”
“排第二的是哪部?”
“大哥成的《机器之血》…”
“票房呢?”
“4800万!”
“第三呢?”
“《妖猫传》4200万…”
“往下说!”
“第三是《城市之光》,3800万;第四是《芳华》,3600万…还要接着报吗?”
“不用了,钟姐,口碑一定要稳定住,舆论也关注,千万不能被带跑偏!”
“知道,公关部现在轮班休息,时时刻刻盯着网上的声音!”
挂断电话,迎着小姐姐疑惑的大眼睛,亲了亲她的大额头:“首日1.8亿,大获全胜,睡吧!”
“…好!”
小姐姐虽然很兴奋,但身体还是很诚实的趴下继续睡觉…
明早九点就有路演,还有媒体见面会…
……
同样是在这个时候,京城的一家酒店,《妖猫传》的主创团队还有宣传人员垂头丧气,宣传团队基本上都是新力的人
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