第两千两百九零章 碾压央视?
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头上别对方一下，不止准备在这种场面上别对方一下。因为他想起来了一件事儿——前几年他家最开始在央视成为了标王的时候，那谭惜诵大姐可是私下里给了贾鸿渐他们家一个请柬的。这请柬可不是别的东西，那可是当中标之后，第二年年初春晚的票！而且这票呢，位置还不差，居然是第一排的座位！也就是说，成为了标王之后，一年刚开始就能出现在央视的春晚台下！当时谭惜诵对贾鸿渐说，这春晚的票那可是不外卖的！都是赠票！想在外面买都没地方买！基本上这个票，那就是给各家赞助商留的！当然了，贾鸿渐是没去那年的春晚，不过呢，他却是想到了一个事儿——按照后世从媒体行业里面捕风捉影听来的说法，这央视在2012年左右的春晚，那5秒广告就可以卖两三百万的价格！这一场春晚下来，足足能赚好几个亿！
华夏卫视之前的国庆晚会，整体完毕了之后稍微算了一下，的确稍微那么赚了一点点钱，但是因为花出去的美刀比较多，而且还是按照这个年头8点多的汇率来的，所以赚的那点钱真的就是聊以自-慰而已。并不能说真的赚钱了，只能说不亏钱。可是这种晚会的盈利能力跟人家春晚比起来显然是不能比的——贾鸿渐不是跟这个年头的春晚比，而是跟后世的春晚比。他为什么要比？那就是好胜心！就是咱不仅要办的比他们的洋气，比他们的好看，还要比他们赚钱！这样才能显示出来咱们全方位的比央视的人强不是？
可以说，就是贾鸿渐有这种好胜心以及好奇心，才让他前世能够学到够多的东西，才能让他重生之后短短时间内就成就了这么大的事业！现在这种好胜心就开始引导着他全方位的超过央视甚至碾压央视！
有这种冲动是好事儿，不过要怎么做才能碾压人家央视呢？华夏卫视的收视率是很不错，不过这春晚的收视率能够打败央视么？人家央视不管怎么说，十五六年办下来那都是在民间形成了一种习惯了，至少北方家庭很多那都养成了年夜饭要吃饺子还要看春晚的。华夏卫视是不是能够打败人家央视，抢过来足够多的收视率？然后这就涉及到了能不能把收视率给转化为小钱钱了！而最极端的情况就是华夏卫视的收视率并不算太高，比如只有央视春晚收视率一半的情况下，咱怎么赚得比别人多呢？
最简单的赚钱方法，自然不外乎是广告植入了。但是问题是这广告植入呢，不能做的太粗糙。粗糙的话就是让角色生硬的念出来台词，这样一来是人就能看出来是植入广告，对于整个晚会的形象那是有影响的！要植入广告比较细致呢，那就需要比较长的比较细致的操作了——其实像是国外的电视剧做植入广告的时候，那也是要很细致的去操作的，这样才能尽量润物细无声的把广告塞进去！而这样的一个细致操作需要比较长的时间，是否能够在节目创作、修改确定下来了之后，还能塞进去广告呢？对于此贾鸿渐不太抱有信心，毕竟这种事儿是看别人脸色，别人要是死活搞不好，贾鸿渐难道还果断把节目扯了？到时候节目开天窗了咋办？这整个晚会因为要敲响新年钟声，所以可以说每个节目卡的时间都是挺紧的！这一个节目出了状况，搞不好是牵连到后面所有节目的！
那么，到底要怎么做呢？要怎么才能赚钱呢？(未完待续。。)
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