第一千四百八四章 免费小白鼠
顶点小说(dingdian666.com)更新快，无弹窗！
研制和试生产的专业功能饮料，这会怎么样？现在国内的足球队，哪怕是职业球队，基本都是在场边喝矿泉水，有专业的运动饮料，可以增强运动员耐力，而且还不要钱！这谁不乐意要啊？而我们这么赞助他们，实际上就是找了一帮子小白鼠，一边免费提供给他们，一边根据他们的反馈来改进产品，然后我们还能一边tongguo广告来让电视机前的观众看到他们在喝我们的专业饮料，甚至以后我们打广告的时候，那都可以打甲a多少多少只职业队全员指定运动饮料，甚至中国男子国家队专业指定饮料……这是什么概念？”
没错，就像是佳得乐一直在赞助NBa等体育赛事一样。在NBa的赛场里面，替补席边上就是饮水机，而那饮水机上面放着的就是大桶的佳得乐啊！但是佳得乐有赞助某一支球队么？当然没有！这运动饮料的市场是全部的运动员，怎么能只赞助区区的十几个人呢？这一点都不科学！
此时的李晶伟等人直接看着贾鸿渐都惊呆了，他们从来没想到这贾鸿渐居然思维活跃到了这种程度了把职业运动员当成小白鼠，把半成品拿给人家做实验？然后不仅免费给人家做实验不给钱不说，直接就把产品当成是所谓的赞助，还赚了人家的好感，甚至还能赚一个广告上镜？这算计的也太精明了有没有？第一次李晶伟等人才知道，这研发产品居然还可以一边研究一边打广告一边找小白鼠免费实验，这怎么感觉什么好事儿都被贾鸿渐给算计到了？
而此时只听着贾鸿渐继续说道，“所以可乐这个东西呢，我们暂时可以放一放，最主要要做的，就是这种运动功能饮料，甚至我们的目标也很简单，那就是到了以后，我们不用免费赞助球队饮料，而刺激的他们会主动的花钱来买我们的饮料！甚至不止是足球队，还有篮球队排球队等等，只要是球队甚至是运动队，就可以买我们的饮料。这样一来，光是这样一个铁饭碗一样的运动市场，我们就可以最少小赚一笔，而且还非常稳定！甚至改良一下口味之后，经过市场的宣传，吸引青少年在运动之后购买我们的饮料，这也不是不可能嘛！”
听到了这里，黎志强和杨世名才算明白了，什么叫做真正的“稳重”！他们找到的那个可乐的市场，说白了就是拾人牙慧，就是坑一点别人不愿意占领的乡村城镇市场，求一个不亏本而已。但是人家贾鸿渐同样选择的道路，这就是一个类似国企工作岗位一样的铁饭碗运动市场虽然没有通用的饮料市场大，但是却很固定，而且同样排外！甚至以后这健力宝跟运动队签署一个排他协议那都不是不行，这样一来每年光是这个市场，小赚一笔肯定没问题，这就是有了一个基本盘，一个别人都抢不了的基本盘，然后再往外发展的话，那就是怎么都是赚啊！怪不得人家华夏高科发展的这么好，人家那真是每一步都是想着最少要小赚，而且风险不大的产品，这样一来不能小心谨慎但是又大胆想象。这样的企业，不做大那才奇怪呢！
不过就在他们正在内心感慨的时候，只听着贾鸿渐又说了，“对了，另外我看咱们岭南凉茶很有独特的感觉，这个东西我们也可以做成产品嘛，最独特的岭南产品，也可以推广到全国嘛！”
什么？凉茶？当时李晶伟那都快笑出来了！这凉茶苦涩的一塌糊涂，北方人能喝的习惯？凉茶那是药啊！这玩意儿怎么能做成饮料呢？
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