第一千零九四章 贴牌与代工?

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 现在,这个宝马在96年年初,刚刚宣布要重新激活minicooper这个商标,他们瞄准的就是年轻人小资的市场,也就是在外观和一些内饰设计上还保留英伦血统,但是实际上内部设计基本上都用了宝马的技术。宝马自己要重新设计的这个minicooper,用的是复古未来风,说白了也就是新古典主义,就像是把古典的交响乐给remix混杂了现代的电子乐的感觉一样,让古典的东西更符合现代人的喜欢,他们对罗孚本身的那些设计和技术累计其实没啥兴趣,甚至说白了,他们只是要这一层皮而已。现在在宝马内部,那全新设计的minicooper已经在开始准备建造原型车了!
    所以,巴伐利亚厂那很直接的就拿出来了80甚至90年代的罗孚公司设计的一些资料,直接开价3000万美元就可以全部打包卖给华夏汽车。这开价可是让郭崆徽兴奋不已!他这个在国内打拼了多少年的人,什么时候有这种经历能直接砸钱买外国人的知识产权啊!以前那外国人都是跟防贼一样防中国人,什么技术都不出口的!哪怕是中美蜜月期的时候,因为中国没钱,没外汇,那买东西都是眼馋但是买不起啊!
    不过虽然惊喜,可是郭崆徽并没有直接脑袋一热答应下来。他准备好好的跟德国人谈判一下,因为他这次来,身上带着的职责不只是单单的引进资料而已,那还有别的东西!比如说,他按照贾鸿渐的指点,跟宝马厂子提出来未来在德国宝马做出来了新的minicooper之后,中国华夏汽车希望得到一个生产许可证,以每辆车子交给宝马多少多少许可金的方式,来获得在中国大陆范围内直接出售华夏汽车生产版的minicooper!这可是让德国人意外了!在他们看来,中国市场?那个隔壁的大众一台70年代的车型就能卖6倍市场价的地方?那个小轿车市场在宝马看来近似于无的地方?
    好吧好吧,虽然德国人不理解中国人为什么要在那种垃圾市场贴牌生产,但是人家愿意死,他们拦着干嘛?而接着,郭崆徽又提出来,想要在这个大家已经有了合作谈判的基础上再利用中国比较低的人工成本,进行合作生产来扩大宝马的利润率!也就是说,中国华夏汽车这边希望跟宝马联合组建一个大陆的配件厂,用来生产发动机或者是变速箱甚至是外壳,只要德国人愿意的话,那么连总装在中国弄都行!
    这个要求可是一下让宝马的人们愣住了!大家都知道,这种要求那就是摆明了来学手艺的,哪怕技术防范的再好,那么对方也是可以学到工艺水平,就是说可以做的更精细!那这个生意要不要做呢?当然要做了!按照严谨的德国人自己计算了一下,如果按照中国平均工资计算,他们把一部分零配件厂子的生产转移到中国的话,如果质量能够达标,良品率跟德国一样的话,那成本足足可以下降50!这下降的50回头拉倒德国来总装,最后还是德国出品啊!那利润率不就上去了么!这是赚钱啊!
    没错,贾鸿渐让郭崆徽去德国,不简简单单的是引进技术,更重要的那就是要进行合作,一边生产自己的小车,一边给人家合作打工当学徒,学人家的手艺!谁,说他贾鸿渐就是疯子,就不知道一步步来的?他只是没说出来自己的全部想法而已!
    嘛,喜羊羊这个品牌已经被出售了,以后就是洋人家的孩子了——迪士尼买了去。所以没错,以前国内很多人看不上眼的喜羊羊,那以后就是米老鼠和唐老鸭的同门师弟了……(未完待续。如果您喜欢这部作品,欢迎您来注册会员推荐该作品,您的支持,就是我最大的动力。)
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