第八零二章 波次进攻
顶点小说(dingdian666.com)更新快,无弹窗!
不都白瞎了么?而且这一切跟卡西欧的模式也搭配不上吧?这么快的速度,这怎么一**的存量放量?三天一款!
倪润丰此时真心是百思不得其解!当他把问题提出来之后,只听着贾鸿渐说道:“谁说不能按照卡西欧的模式做了?我讲故事不是让你刻板的按照人家的做法一步步的去做,而是学那个精髓!比如说,三天一款,这个怎么做波浪呢?你可以三四个款式,甚至七**十个款式作为一个批次,这一个批次是一个档次的,但是几个款式里面侧重于不同的功能和倾向!然后第一批次进入市场了,开始主力推销,打广告,说新概念,然后等第二批开始上市的时候,就开始主推第二批次的产品,第一批次的开始放量!然后第三批次登场的时候,第二批次放量,第一批次兜售尾货,这样快打快收,不留给敌人一粒粮!这样我们打短平快,每个产品生产量不用跟以前一样多,这样虽然款式多了,但是风险也小了,哪怕亏,也就是亏一个型号,但是别的型号上能赚的钱那可是多少呢?”
哎呦,这还真是个不错的办法!听到了此时的倪润丰真是快要鼓掌了!这方法当然好,贾鸿渐会告诉他其实这就是未来诺基亚、摩托罗拉、爱立信三家互相商定的占领中国手机市场的策略么?历史上,这三家公司会跑到新加坡开个会,然后三家公司的大中华区老总就商量起来。说绝对不能给中国公司机会,中国公司的潜力可是很大的,如果让中国手机公司有个可以成长的环境,那么搞不好回头中国市场就得丢!这就是日本企业丢了中国电视机市场的血泪经验锕!人家中国厂商哪怕技术比不过,硬是靠着价格血拼,愣是把日本几家厂商的电视机市场占有率固定在了12%这个尴尬的数字上,这对国际巨头来说简直就是丢脸至极!
当年爱立信、诺基亚和摩托罗拉,为了不让自己步了日本电视机厂商的后尘,那最后研究出来的结果,就是贾鸿渐说得这个!就是三家一起快速上市新新型号,甚至一个月都能上市个一两款的!变产量、变款式、变价格,这三个法宝一出,他们的手机换代速度变得很快。像是诺基亚,他第一款进入市场了,第二款又跟进。第二款跟进时,他主要促销第二款。第一款就提高产量,拉低售价,使销售量升起来。然后,第二款价格开始回落,把第一款放掉,拉升第二款的产量,再降价,使销售量直线上升。一波一波走,简直就跟波浪一样,这一轮轮的压迫,直接把国产手机厂商压在了市场的最低端!可就是这样,国内的那些手机厂商还在世纪二十年里慢慢的越做越大,甚至后来还出现了小米、魅族这样能跟国际厂商一拼的民族品牌,而诺基亚、爱立信、摩托罗拉倒是自己经不住时间考验,死的死伤的伤……
不过他又想到了另外一个问题:“不过设计的话,也设计不出来那么多的款式锕,我们也没那么多的设计员锕!”“人家卡西欧怎么做的?我问你!”贾鸿渐此时真心觉得倪润丰平常明明挺聪明一个人,怎么到了自己面前就显得那么笨呢!“卡西欧自己是只顾设计,把生产外包,可是我们不需要外包生产锕……您说得锕!”倪润丰此时还有点没转过弯来。
“人卡西欧差是差在生产能力,所以才外包!明白没有?什么弱什么外包!长宏弱在哪里?”贾鸿渐现在真是气死了!RQ
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