第三千一百二七章 薄利行业?
顶点小说(dingdian666.com)更新快,无弹窗!
从历史上这04年或者05开始的!更不用说接下来06年左右开始爆发的山寨机市场了!结果这山寨机市场没热闹几年,就被iphone以及之后的一系列的智能手机渐渐的侵蚀了市场了!基本上按照贾鸿渐的印象来说,差不多也就是在08年到09年左右的时候,社会上很多人就开始更新换代的换成了各种智能机。
毕竟在之前的时候,各种功能机时代买的“半智能机”那还可以用,还没到更新换代的时候。像是当时贾鸿渐还在用诺基亚的n95之类的手机,在之后才换成了htc的,然后在10年又换成了iphone4了。按照本来贾鸿渐的想法来说的话,这时候开始准备智能机,到时候05年或者06年推出来了智能机,这世界上还有苹果什么事儿啊?苹果的ipod这么一个东西已经被他贾鸿渐抢先了,再到现在,这苹果更没有什么太多的资金来源,就算要开发智能机,他们也没有足够的资金啊!就算有,那贾鸿渐他们提前退出,这怎么都能弄死苹果不是?
所以本来贾鸿渐想要说干脆就不做功能机了,干脆就整个公司往智能机方面发展。反正功能机未来肯定利润狠薄,肯定被各种厂商弄的赚不到钱,在这么一个时候还非要在这么一个行业里面混,哪就是自己找难受不是?就像是索尼三星他们看到了中国企业大踏步的进入液晶电视领域,未来肯定会被竞争的利润越来越薄,他们要是不走,那肯定被恶心的越来越惨!到最后利润低到了他们就赚不到什么钱!这样一来,对于这些企业来说,那其实不如退出这行业算了!
这种想法呢,那是很多巨头公司的共同想法。就像是ibm看到了自己的pc部门亏钱,那直接卖了了事。诺基亚看到了他们的手机部门不赚钱了,也会想着要卖掉了事,一般大企业很少会愿意赚很少的钱依然做这些行业,主要是因为股市等等一系列的投资回报要求存在,而且相对来说他们是资金富裕的企业,更喜欢做一些赚大钱的行业。所以在这么一个时候,贾鸿渐也是有点站在大企业角度来思考的。他觉得自己家的华夏高科没必要跟什么波导之类的去争这些廉价的不过到了这时候贾鸿渐突然想起来一个事儿,什么事儿呢?那就是小米!
这小米在前世做手机的时候,那其实就是开启了手机的薄利时代!为什么人家小米就能靠着卖廉价手机赚钱呢?最主要的原因就是他们不怎么跟现实里面的销售体系打交道,不需要各种经销商分销商,所以实际上出厂的价格就是销售价格,这么一个价格的情况下,他们的企业利润当然要比通常靠着传统销售渠道的手机企业的利润大了。然后他们还不在现实媒体上砸广告,主要都是靠着网络营销,甚至是口碑营销以及新闻营销。所以这方面的钱也省下来了!然后这小米甘愿当价格屠夫,把其他企业的利润纷纷拉低,这样一来就等于是把竞争对手放血,但是他们自己血被放的却不厉害,在这样的情况下,实际上薄利行业还是有做头的!
再联想到了mtk的话,那更是如此!在山寨机的时代,这mtk开发了一套从芯片到主板等等一系列东西的全套解决方案,可以说山寨机作坊买了mtk的解决方案之后,只需要弄一套塑料壳子把mtk发来的一套东西组装起来就是一个手机了!在这样的情况下,哪怕山寨机厂商们利润微薄,可是mtk倒是赚的挺不错的!甚至到了21世纪,这mtk不是也开始研发智能机的全套解决方案么?不是听说这mtk还要研发他们自己的手机cpu等等一系列东西,然后配置出来的结果能够比高通便宜不少么?
所以真的说起来,这功能机大泛滥的年代,他们华夏高科是不是可以顶替了mtk呢?他们是不是能够一边自己在这边尝试小米的做法,一方面尝试mtk的做法?(未完待续。。)
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