第3697章 不会成功
顶点小说(dingdian666.com)更新快，无弹窗！
星鲜达1739;来说，为了保证农产品新鲜度，冷链设备、仓储改造花了大价钱，可订单量根本撑不起成本。当个宣传噱头还不错，真要扩大规模......“他苦笑摇头，“每单配送费都在倒贴钱。“
电梯上升时的失重感让胃部抽痛，李凡盯着跳动的楼层数字，
“我何尝不知道？“他低声说，“但现在放弃，李魁文手里的农业合作社资源会瞬间掐断我们的供应链，网友也会说我们消费助农情怀。“
顶楼会议室的玻璃幕墙倒映着两人疲惫的身影。李凡打开投影仪，星耀配送的财务数据在白墙上闪烁：用户增长曲线停滞，亏损数字逐月攀升。胡贵国突然伸手关掉屏幕，会议室陷入昏暗。
“李总，您还记得上周收到的匿名邮件吗？“他从公文包掏出一叠资料，
“我找人查了，是每团给种植大户开出的条件——不仅包销全部产量，还承诺承担物流损耗。我们根本给不起这样的价格。“
窗外的雨越下越大，打在玻璃上发出密集的鼓点。李凡扯松领口，后颈的冷汗浸透衬衫。
他想起李魁文甩在桌上的市场调研报告，想起那些刺眼的数字。如果转型助农供应链，意味着要放弃现有的配送体系，员工裁撤、设备转卖带来的阵痛难以想象；可若继续硬扛，星耀撑不过三个月。
“我们可以做表面文章。“胡贵国突然开口，“保留助农项目的宣传口径，但悄悄砍掉线下实体投入，用虚拟订单维持数据好看。“他的声音有些发颤，“这样既不得罪李魁文，也能稳住舆论......“
“然后等每团彻底垄断市场，把我们当弃子碾碎？“李凡猛地转身，撞翻了旁边的咖啡杯。褐色液体在会议桌上蜿蜒成河，浸透了摊开的项目计划书，“你觉得李魁文会看不穿这种把戏？“
胡贵国盯着桌面上蔓延的咖啡渍，喉结上下滚动了两下，声音里带着破釜沉舟的狠劲：“既然不能做表面文章，那就调整策略——现在每单农产品配送倒贴钱，根本是死路。我们把价格提高15%，零利润的噱头早该扔了！“
李凡的瞳孔骤然收缩，冷气顺着脊椎爬上后颈。他抓起被浸湿的计划书，纸张在指间发出脆弱的脆响：“提价？你知道我们的用户为什么选星耀？助农标签、平价直供是唯一的竞争力！一旦涨价，那些冲着情怀来的用户会立刻流失！“
“可现在不涨价，现金流撑不过下个月！“胡贵国突然掀开西装，露出别在腰带上的工作证，金属扣在昏暗的会议室泛着冷光，“财务部刚告诉我，供应商已经开始催款，冷链车的油费都要赊账！李总，咱们得先活下去！“
窗外炸响一道惊雷，照亮李凡青白的脸。他想起今早经过员工休息区时，新入职的骑手蹲在角落啃冷馒头——公司已经把餐补从20元砍到5元。提价的确能缓解燃眉之急，但就像打开潘多拉魔盒，那些靠低价积累的用户，会像退潮般消失。
“李魁文要的是我们专注供应链。“
李凡的声音突然平静下来，指腹无意识摩挲着计划书上晕开的墨迹，“如果我们单方面提价，他完全有理由说我们背离助农初心，到时候农业管理会的扶持政策......“
“扶持政策能当饭吃？“胡贵国抓起桌上的财务报表，纸张被攥得簌簌发抖，“看看这些数字！每团正在疯狂扩张，等他们的冷链网络铺满全国，我们连涨价的资格都没有！“他突然把报表摔在桌上，玻璃桌面发出闷响，“李总，星耀不是慈善机构，是要赚钱的公司！“
最终，李凡沉默了。
“我去找石艺馨谈一谈。”
胡贵国摇了摇头，“李总，你不会成功的。”
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